Скачать или смотреть Junk Removal Google Ads Case Study – USA 6X More Leads & 72% Lower CPA in 60 Days

Junk Removal Google Ads Case Study – USA

📌 Client Background
A USA-based junk removal & hauling business reached out to me to improve their Google Ads performance. Despite offering reliable services, they struggled with low lead volume, high costs, and wasted ad spend that wasn’t generating consistent calls.
❌ The Challenge
Before optimization, their campaigns were broad and poorly structured:

Only 12 conversions in one month
CPA (Cost per Acquisition): $40.44
Ad Spend: $485

Weak targeting, no clear call-focused ads, and little tracking data

The result: high costs, wasted clicks, and very few quality leads.
✅ My Strategy
To turn their ads into a conversion-focused system, I rebuilt campaigns from the ground up:
Smart Structure – Organized campaigns by service type and location to improve relevance

High-Intent Keywords – Focused on searches like junk removal near me and hauling service [city]
Compelling Ad Copy & Extensions – Added urgency, affordability, and strong CTAs to encourage immediate calls
Call Tracking & Smart Bidding – Implemented tracking for every lead and optimized bids daily for ROI


🚀 The Results
Month 1 After Optimization → 63 conversions | CPA: $15 | Spend: $945
Month 2 After Optimization → 75 conversions | CPA: $11.21 | Spend: $840

📈 Impact
Within 60 days, conversions increased from 12 → 75 (6X growth) while CPA dropped from $40 → $11 (72% lower). The client now enjoys a steady flow of qualified calls and predictable lead generation.

🎯 Key Takeaway
This case study shows how data-driven Google Ads management can transform junk removal businesses. By targeting the right keywords, structuring campaigns smartly, and tracking every conversion, you can lower costs, boost leads, and scale consistently.