Скачать или смотреть Studio 23 - American TV Programs | Station Ident (2007)

Copyright (c) 2007 ABS-CBN Corporation

Studio 23 was a now-defunct UHF TV channel that is owned by ABS-CBN Corporation. It was conceived by the network in the early 1990’s, as a more “upscale” alternative to the main ABS-CBN Channel 2. However, local regulations forbid TV networks from operating more than one channel, and as a workaround, ABS-CBN formed the subsidiary AMCARA Broadcasting Network, as the owner and operator of Studio 23. The channel was officially launched on 12 October 1996, with an offering of popular American TV shows such as "Wheel of Fortune" and "The Oprah Winfrey Show"; the first program aired on launch night was the 1992 romantic thriller film "The Bodyguard". It was also once the Philippine home of MTV until 2000, when the latter moved to its own terrestrial channel. Afterwards, Myx - ABS-CBN's own music channel - then took MTV's initial place as a blocktimer on Studio 23.

As it became increasingly difficult to market an upscale channel to a mass audience, Studio 23 began to shift its focus to the youth demographic in the mid-2000’s, and this was made evident by its term of endearment to its loyal viewers: "Kabarkada". The rebranding of Studio 23 as the "Kabarkada" network included a new Station ID, a new logo and a new slogan, and it provided the channel the opportunity to tie up all these changes into one comprehensive package, which designed to welcome new viewers while recognizing the role of long-time Studio 23 viewers in its unprecedented success.

Despite the channel's relaunch, its programming was still dominated by US TV shows, and in fact became known for bringing the latest seasons of the reality shows "Survivor" and "The Amazing Race" to local audiences. But however, the channel also started airing original programming, ranging from news to comedy and music, and it includes spinoffs and supplemental programming for shows aired on the main ABS-CBN network, particularly "Pinoy Dream Academy" and "Pinoy Big Brother".

The channel officially ceased commercial operations on 16 January 2014 after been 17 years on the airwaves, and it was reformatted into an all-sports free-TV channel named ABS-CBN Sports and Action - or S+A (pronounced 'S-and-A'), which was launched just two days later on 18 January 2014.

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Ang Studio 23 ay dating isang UHF TV channel na pag-aari ng ABS-CBN Corporation. Ito ay isinaisip ng naturang network noong unang bahagi ng dekada '90 bilang isang mas "upscale" na alternatibo sa ABS-CBN Channel 2. Gayunpaman, ipinagbabawal ng mga local regulations ang mga TV network na mago-operate ng higit sa isang channel, at bilang isang solusyon, naitinatag ng ABS-CBN ang subsidiary na AMCARA Broadcasting Network, bilang may-ari ng Studio 23. Nailunsad ang Studio 23 noong gabi ng 12 Oktubre 1996, na may isang alok ng mga sikat na American TV shows, katulad ng game show na "Wheel of Fortune" at ang talk show na "The Oprah Winfrey Show"; ang unang programa na isinapalabas sa launch night ay ang romantic thriller film na "The Bodyguard". Gayundin, ito rin ang dating tahanan ng MTV sa Pilipinas hanggang 2000, nang lumipat ang MTV sa sarili nitong terrestrial channel. Pagkatapos nito, kinuha ng Myx - ang sariling music channel ng ABS-CBN - ang unang puwesto ng MTV bilang blocktimer sa Studio 23.

Habang lalong nagiging mahirap na i-market ang Studio 23 sa mass audience, sinimulan ng istasyon na ilipat ang focus nito sa youth demographic sa kalagitnaan ng dekada 2000, at ito ay naging maliwanag sa pamamagitan ng termino ng Studio 23 sa pagmamahal nito sa mga manonood: "Kabarkada". Ang rebranding ng Studio 23 bilang isang "Kabarkada" Network ay may kasamang bagong Station ID, bagong logo at bagong slogan, at nagbigay ito ng pagkakataon sa network na itali ang lahat ng mga pagbabagong ito sa isang komprehensibong pakete, na idinisenyo upang tanggapin ang mga bagong manonood habang na kinikilala ang mga matagal na nang manonood ng Studio 23 sa walang katulad na tagumpay nito.

Sa kabila ng muling paglulunsad ng channel ito, ang programming nito ay pinangungunahan pa rin ng mga US TV shows, at sa katunayan, ang Studio 23 ay naging kilala sa pagdadala ng mga pinakabagong season ng mga reality shows tulad ng "Survivor" at "The Amazing Race" sa mga lokal na madla. Gayunpaman, nagsimula rin sa pagpapalabas ng original programming, mula balita hanggang komedya at musika, at kabilang dito ay ang mga spin-off at supplemental programming para sa mga palabas na ipina-ere ng ABS-CBN Channel 2, partikular na ang "Pinoy Dream Academy" at "Pinoy Big Brother".

Nagsasara ang Studio 23 mula sa ere noong 16 Enero 2014 pagkatapos ng 17 taon, at na-reformat ito sa isang all-sports free-TV channel na pinangalanang ABS-CBN Sports and Action - o S+A (binibigkas bilang 'S-and-A'), na inilunsad makalipas ang dalawang araw; noong 18 Enero 2014.