The Best (and Worst) Times to Post on Instagram in 2025 | Best Times for Reels, Carousels + Photos

Exactly when you should post on Instagram, backed by data from 2 million Instagram posts.

#instagramtips #instagram #instagramstrategy

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In this step-by-step guide, we’ll dive into the data from 2 million Instagram posts to help you maximize your reach in 2025. You’ll learn:

→ Which times of day drive the best performance on Instagram
→ The best and worst days to post your content
→ How to discover your personalized golden hour using Instagram Insights or Buffer's analytics

Here’s what we’ll cover:

00:41 How we analyzed 2M Instagram posts
00:58 The best times to post on Instagram in 2025
01:48 The worst times to post on Instagram in 2025
02:20 How to find YOUR personal best posting time
03:18 Let Buffer figure out your best posting times for you!

More helpful Instagram resources:

► How to Find Trending Audio on Instagram (+17 Tracks to Use Right Now) → https://buff.ly/3QFkmhx
► How to Make Money on Instagram → https://buff.ly/3Jf1u5s
► 13 Ways to Get More Followers on Instagram → https://buff.ly/2CiWfCH

If you’re looking to improve your Instagram strategy, this guide will help! Let us know your favorite posting tip in the comments 👇
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