How to Structure a Facebook Ads Account in 2024

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00:00:00 - 00:00:41 This video has been a long time coming…
00:00:42 - 00:01:39 Look at 10 brands’ account structures…
00:01:40 - 00:02:22 Stuff to figure out BEFORE Ads Manager
00:02:23 - 00:03:14 The Core Facebook Ads Account Structure for 2024
00:03:15 - 00:04:22 Why I’m no longer using retargeting campaigns…
00:04:23 - 00:05:05 Why you don’t need to create a “Facebook Ads Funnel”
00:05:06 - 00:06:44 Why do I separate my creative testing from Advantage Plus?
00:06:45 - 00:07:40 Some things to know about Advantage+
00:07:41 - 00:09:15 If I only had a $3K budget per month…
00:09:16 - 00:09:37 Why I don’t completely trust ASC campaigns
00:09:38 - 00:11:43 Why do some brands have more than 2 campaigns?
00:11:44 - 00:15:08 My casual POV on the creatives all brands should test