How Brazil Sold its Soul to Nike

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Here's the crazy story of a deal that changed the course of the sports industry and shaped a whole generation’s love for football.

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⏱ Timestamps
00:00 Hook
01:10 The Country of Football
02:37 Through the Eyes of Brazilians
03:54 Nike Conquers Football
06:20 Kickbacks & Mickey Mouse
08:05 The Last Time Adidas Owned The World

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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