TRACK: Career Profiles | What is a Record Label? with Rachel Cragg

We all know record labels exist… but what do they do, and how do they work? This massive, multi-faceted component of the music industry can feel overwhelming at first, but Rachel Cragg, Director of A&R at Nettwerk, breaks it down in terms that are easy to understand. Here, Rachel discusses the different roles the record label plays in the music industry, from scouting new talent, to marketing & distributing music in physical and digital spaces, to enforcing copyright to ensure artists are appropriately paid.

Rachel Cragg is the Director of A&R and Management for Nettwerk Music Group. Within her roles at Nettwerk, Rachel scouts and signs new musical talent and develops her client roster to maximize long-term artist success. Additionally, Rachel has vast experience freelance consulting for music festivals over the last 16 years, including Coachella, Bonnaroo, and Stagecoach. She has spoken on panels at conferences and institutions around the world such as SXSW (Austin, TX), BIG SOUND (Brisbane, Australia), The Great Escape (Brighton, UK), FOCUS Wales (Wales, UK), Breakout West (Kelowna, BC), Musicians Institute (Hollywood, CA), and UCLA (Los Angeles, CA). Throughout her career, Rachel has had the opportunity to work with many artists, including the Beastie Boys, Jimmy Eat World, The Mars Volta, Sarah McLachlan, Hermitude, Radical Face, Mallrat, and NEIL FRANCES, to name a few.

Previous to Nettwerk, Rachel worked at Silva Artist Management. She has recently finished an Executive MBA at Simon Fraser University in Vancouver, Canada, alongside her full-time roles.

MusiCounts Learn TRACK: Career Profiles, powered by RBC, is an online learning hub aimed at introducing young people to the scope of career possibilities in the Canadian music industry, beyond performance. This new resource is completely free for anyone to use. Learn more about the program at https://www.musicounts.ca

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