From Uber to Bumble: A Product Marketing Career Journey

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Join us in Episode 15 of the Industry Connect series as our host, Anindya Longvah, MBA graduate from IIM Calcutta, sits down with Aashima Praveen, Global Product Marketing professional at Bumble and former employee at Uber and Revolut.

Discover the insights, challenges, and career tips shared by Aashima as she reflects on her journey in the corporate world. Don't miss out on this exclusive Q&A session!

In this thought-provoking Q&A video, we delve into Aashima Praveen's career trajectory from Uber to Bumble and explore how she made her mark in the competitive field of Product Marketing. Get valuable advice and insider tips as Aashima shares her experiences, challenges, and key learnings for aspiring marketers.

Tune in to gain valuable insights and fuel your own career aspirations.

00:00 intro
00:38 How did you directly reach the senior roles?
02:00  As people tend to go for a higher education degree before they move on, so how did you make that jump?
05:22 How did your shift from the US to the UK happen?
07:08  Is B-tech required for a Product Marketing role?
10:02  How did the shift happen from Uber to Bumble?
12:21  Do you feel that when you joined Bumble, your career progressed at a rapid pace?
15:45  Which one is better - doing MBA from top colleges in India or good colleges abroad?
19:20 In marketing, is it challenging to move geographies, since you’re considered as an expert for your region?
23:00  What was the biggest challenge you faced while moving abroad and in your corporate life?
28:41  What kind of things did you learn? What kind of things the aspiring marketers should learn behind the scenes?
32:00 Any tips for aspirants who want to make a career similar to yours?


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