How To Run a Creative Strategy Session (2018 Edition)

Before starting a branding project I always hold a strategy meeting with the top executives in the company to understand the company and it's goals. My new process is a combination of ideas I took from the books "Designing Brand Identity" (https://amzn.to/2rQhW4e) & "Creative Strategy & The Business Of Design" (https://amzn.to/2Lc7sVI)
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