How A Malt Liquor Company Changed Rap History

Throughout rap history, it’s crazy seeing the insane endorsement deals and sponsorship rappers have been a part of. I mean to name a few we got Travis Scott being with McDonald’s, Jay-Z being with Reebok back in the day around 2003, Drake being with sprite, etc.

Not all the rappers in the late 80s and early 90s could get endorsement deals like that. It ended up being a malt liquor company that really gave these people a lot of exposure on tv and/or through the radio.

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Link to videos used:

(Eric B and Rakim St. Ides Commercial)
   • Eric B and Rakim St. Ides Commercial  

(Snoop Dogg St. Ides Commercial)
   • Snoop Dogg St. Ides Commercial  

(MC Eiht St. Ides Commercial 1994)
   • MC Eiht St. Ides Commercial 1994  

(Ice Cube - Jackin for Brews!)
   • Ice Cube - Jackin for Brews!  

(WuTang St. Ides Commercial)
   • WuTang St. Ides Commercial  

(Notorious BIG - St. Ides commercial)
   • Notorious BIG - St. Ides commercial  

(2pac & snoop dogg st. Ides commercial (remaster))
   • 2pac & snoop dogg st. Ides commercial...  

(1994 - St. Ides Malt Liquor - Can You Dig It Commercial)
   • 1994 - St. Ides Malt Liquor - Can You...  

(1992: Ice Cube And The Geto Boys St Ides Commercial #HELLACLASSIC)
   • 1992: Ice Cube And The Geto Boys St I...  

(RUN-DMC (Hit It Run))
   • RUN-DMC (Hit It Run)  

(Death Row Footage- Daz,Kurupt ... Snoops Trial)
   • Death Row Footage- Daz,Kurupt ...  Sn...  

(ICE CUBE - 1990 INTERVIEW)
   • ICE CUBE - 1990 INTERVIEW  

(Public Enemy @ Fa. Onrust - Dutch Television (1988))
   • Public Enemy @ Fa. Onrust - Dutch Tel...  



Link to music used:

(WU TANG CLAN - SHAOLIN BREW (1994 INSTRUMENTAL ))
   • WU TANG CLAN - SHAOLIN BREW (1994 INS...  

(Warren G - We Sippin On A Brew (G-Funk))
   • Warren G - We Sippin On A Brew (G-Funk)  

(St. Ides Scarface)
   • St. Ides    Scarface  

(Jay-Z - St Ides Commercial (Produced By 45 King) - 1997)
   • Jay-Z - St Ides Commercial (Produced ...  



#natedogg #mceiht #raekwon