Скачать или смотреть How to Build a BILLION Dollar Coffee Business - SECRETS Revealed | Starbucks India CEO

In this episode, we sit down with Sushant Dash to decode how Starbucks, one of the world’s most iconic global consumer brands, was built, scaled, and successfully localized for the Indian market. This deep-dive conversation reveals powerful lessons in modern brand building, consumer behavior, and long-term business strategy.

From the launch of Starbucks in India to the evolution of its globally renowned “Third Place” philosophy, Sushant shares rare insider insights on how international brands balance global consistency with local relevance, premium positioning with mass appeal, and customer experience with operational scale.

We explore how Starbucks adapted to Indian consumers, the importance of sourcing and supply chains in building a lifestyle brand, how Gen Z is reshaping consumption patterns, and the competitive challenges faced by global consumer and retail brands today. Drawing from his experience with the Tata Group, Sushant also reflects on leadership, partnerships, and building brands with a long-term vision.

This episode is a must-watch for founders, brand managers, marketers, MBA aspirants, and anyone interested in global brand strategy, consumer businesses, and scaling premium brands in emerging markets.

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Chapters:
00:00 – Trailer
01:22 – Sushant Dash and his career journey
08:46 – Launching Starbucks in India
15:01 – Localizing Starbucks for India
22:15 – Starbucks’ “Third Place” concept
29:34 – The next 5 years of Starbucks
32:15 – Inside Starbucks’ supply chain
34:46 – Gen Z and changing consumer behavior
40:51 – Competition and key challenges
42:00 – Learnings from the Tata Group experience
45:12 – Starbucks’ future vision
51:12 – Customer feedback & loyalty