Скачать или смотреть PRPOI Ep 51 : The holy grail: PR measurement!

T.H.E Conversation to have ! This was always a bone of contention between clients and agencies. Several discussions, seminars and conferences later we are yet to arrive at a common ROI evaluation method that a majority of the industry agrees upon.

We all agree that AVE is not the way. But then what is ? With the rapid evolution that took place since 2020 , PR has taken on more job roles leading to a pressing requirement for a more comprehensive method of evaluation of work put in by PR & Corporate Communication teams.

Let's find out in this conversation as we speak to industry veterans on a frank chat on the possibility of creating a method that we could all ( or a majority ) could agree upon.

Let's start the conversation with our panelists : Preeti Binoy, Vineet Handa and Siddhartha Mukherjee

Host : Tarunjeet Rattan
Content Curators : Pooja Trehan , Sonali Sokhal and Tarunjeet Rattan

If you have more questions on the subject please put them in the comment section and we will answer them.

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