Скачать или смотреть Getting Out of the Weeds: A How-To Guide for Compliant Cannabis Online Advertising

Get right to the point and find the information you are looking for, skip ahead to these chapters below!

00:00:00 Introduction
00:03:51 Advanced Digital Strategies in the Cannabis Industry
00:05:57 Costs and Opportunities in Connected TV Advertising
00:09:02 Simple Explanation of Programmatic Advertising
00:11:58 The Complexities and Value of Data-Driven Advertising in Cannabis Marketing
00:22:54 Understanding Contextual Targeting in Cannabis Digital Advertising
00:24:35 Leverage Contextual Advertising to Buy Inventory Next to Cannabis-Specific Content
00:28:00 Creating Shared Value in Advertising
00:30:18 Exploring the Impact of Programmatic Advertising in Cannabis Retail
00:33:55 Navigating Cannabis Data Privacy and Advertising Challenges in the Digital Age
00:39:47 Effective Media Buying Strategies in the Cannabis Industry


Not sure what the next move is to advertise your cannabis brand or retail store compliantly? We’ve got you covered. This week, we’re going on a deep dive into the state of advertising for cannabis to break down what programmatic advertising is and how it can transform your cannabis business’s marketing strategy.

Join us for an open discussion about programmatic advertising and how it can help your cannabis business avoid compliance-related roadblocks. Hosted by Guillermo Bravo, previously recorded from Hall of Flowers in Palm Springs, CA, and joined by Sam Hollander from Enlighten, Edward Montanus from Smart AdServer, and Jake Litke from MediaJel.

During our 80-minute webinar, you’ll discover:

• What programmatic advertising is and what it looks like in practice
• How digital advertising has changed and evolved over the years
• What tactics you can use to step up your advertising strategy

Get exclusive advice from industry experts!
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