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Starting at Shure, he went on co-found Sound Devices LLC in 1998. Jon will answer our questions about his journey, the challenges of making a high-end hardware product at scale, and where he sees the industry going.

https://www.tatooles.com/jon/
Office Hours for 1/18/2023 - Show # 1030
00:00 Start - First hour questions in comments
01:03:40 **Panel Discussion - Jon Tatooles**
01:28:21 How does Noise Assist work?
01:30:20 How did your time at Shure impact the creation of Sound Devices?
01:31:23 Only one instance of Noise Assist can be installed on the SD MixPre II-series recorders. Can this limitation be removed by firmware updates in the future or is it a hardware-äbased limitation?
01:32:31 Is there any chance that the USBPre 2 will be updated any time soon? Does the company even think about that brick? :-)
01:34:02 What's the difference between noise suppression and a noise gate?
01:35:28 How does a company like yours organize its R&D? Does an R&D team work on one or two projects at a time and then completely switch to another field/product or do they work on all the fields all the time?
01:38:05 As a long time consumer of Sound Devices products, one of the things I have always appreciated the support team and customer-centric mindset from them and seemingly the rest of the company. Was that culture hard to create and maintain?
01:41:54 What's the story of the PIX 240 development?
01:49:01 How do you like to involve the user base in the product development process? Do you prefer having a trusted "cabinet" of users that you bounce ideas off of, or do you prefer a formal beta-testing program?
01:50:39 How close are the Hankscraft P.O.P Displays to "sound beaming" isolated audio messaging to pedestrians ears like in the movies?
01:51:55 What's so great about Zaxcom?
01:53:00 Knowing what you know now, would you do something different?
01:54:38 Did Hankscraft as a contract manufacturer ever handle production of Sound devices products?
01:56:53 Any thoughts on the future benefits of AI in audio hardware and software?
01:58:12 Any chance of bringing back the Hankscraft Vaporizer? Such an iconic design. :-)
01:59:14 What are the Pros and Cons of customers being married to a brand?
02:01:15 What's on tap today? (See the tap handles over Jon's left shoulder)
02:02:22 Could you see US technology companies bringing more manufacturing back to the US (as it was many years ago?) If not, what are the barriers to "re-shoring" said manufacturing?

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