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In this episode, Vince from Listings-to-Leads discusses effective methods for running Facebook ads to generate buyer and seller leads in the real estate industry. He covers essential topics such as ad budgets, conversion rates, and the use of AI technology for lead follow-up. Vince also highlights the importance of creating targeted landing pages, the benefits of running open house ads, and the best practices for monitoring and optimizing ad performance. Additionally, he provides insights into using custom audiences and retargeting to enhance ad effectiveness. Stay tuned to learn how to maximize your real estate business through strategic Facebook advertising.

00:00 Introduction to Facebook Advertising
01:07 Technical Issues and Audio Check
01:56 Key Strategies for Facebook Ads
03:48 Budgeting and Ad Performance
05:53 Using AI for Lead Conversion
07:24 Setting Up Facebook Ads with Listings-to-Leads
09:45 Creating Effective Ad Templates
16:46 Monitoring and Adjusting Ad Performance
18:43 Advanced Ad Strategies and Tips
28:27 Running Video Ads and Special Campaigns
30:40 Troubleshooting and Support
31:08 Best Practices for Ad Copy and Design
34:05 Targeting and Expanding Ad Reach
36:01 Understanding Lead Quality and Follow-Up
37:30 The Importance of Accurate Contact Information
37:57 Effective Use of Facebook Ads for Lead Generation
39:24 Best Practices for Texting Leads
40:00 Leveraging AI for Lead Management
40:31 Creating Effective Facebook Ads
41:19 Choosing the Right Landing Page
43:37 Targeting the Right Audience
45:40 Utilizing Custom Audiences
47:17 Optimizing Ad Criteria and Settings
49:06 Exploring Listings to Leads Platform
51:49 Q&A Session
01:06:00 Final Tips and Recommendations