Скачать или смотреть WWDC25: What’s new in AdAttributionKit | Apple

Learn about new features in AdAttributionKit, including how to measure overlapping reengagement conversions and customize ad attribution rules for your app. Gain insight on a new postback property you can use to measure the success of ad campaigns across countries and regions. We’ll also demonstrate new functionality and best practices for testing your AdAttributionKit implementation. To get the most out of this session, we recommend first watching “Meet AdAttributionKit.”

Explore related documentation, sample code, and more:
Configuring attribution rules for your app: https://developer.apple.com/documenta...
Identifying conversion values with conversion tags: https://developer.apple.com/documenta...
Creating postbacks in developer settings: https://developer.apple.com/documenta...
Supplying an install verification token: https://developer.apple.com/documenta...
Verifying a postback: https://developer.apple.com/documenta...
Enabling Developer Mode on a device: https://developer.apple.com/documenta...
AdAttributionKit: https://developer.apple.com/documenta...
Meet AdAttributionKit: https://developer.apple.com/videos/pl...
Integrate privacy into your development process: https://developer.apple.com/videos/pl...

00:00 - Introduction
03:23 - Measure overlapping conversion windows
07:50 - Customize attribution rules
14:46 - Receive geography data in postbacks
18:12 - Test AdAttributionKit

More Apple Developer resources:
Video sessions: https://apple.co/VideoSessions
Documentation: https://apple.co/DeveloperDocs
Forums: https://apple.co/DeveloperForums
App: https://apple.co/DeveloperApp