Скачать или смотреть 💯 5 Essential Tips for a Successful Content Marketing Strategy

💯 5 Essential Tips for a Successful Content Marketing Strategy.
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1. Understand the Content Marketing (Sales) Funnel
✅Outreach: attracting new customers
✅Conversion: convincing customers to buy
✅Closing: making the sale
✅Retention: establishing brand loyalty and returning customers
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2. View Your Content as Data
✅ What can be refined and improved?
✅ What tools, apps, and platforms are performing the best and least well?
✅ What is the best use of time and resources in relation to conversion (sales)?
✅ How are all the pieces blending together?
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3. Make a Plan
You can also use this calendar not only to plan what you’re posting, but where. Having a multimedia strategy and even including outreach like guest posting and PR is crucial these days. Consider where different distribution channels will fit well into your sales strategy along the timeline of the following months.
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4. Repurpose
✅ Develop a webinar into a series of email courses to sell
✅ Create PDF guides out of old blogs
✅ Develop blogs so that they can later be used to easily create a case study or whitepaper
✅ Create an infographic out of a slide show (or vice versa)
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5. Establish Specific Direction for Your Content
✅ Outreach: Facebook ads, landing page, explainer videos, infographics
✅ Conversion: Social media, informational blog posts, case studies, quizzes
✅ Closing: Email series, reviews, questionnaires
✅ Retention: Exclusive offers, whitepapers, e-mails, contests, surveys
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