Скачать или смотреть Email Marketing Laws & Compliance: GDPR, CAN-SPAM, CASL

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⚖️ Master email marketing compliance worldwide!
Learn how to navigate GDPR, CAN-SPAM, CASL, and other global email marketing laws to avoid fines, protect your brand, and ensure your emails reach the inbox.

💡 What you’ll learn in this video:

Differences between opt-in vs. opt-out laws

Valid consent requirements and double opt-in best practices

Regional compliance rules for EU, US, Canada, Australia, Japan, Brazil, and more

How to build compliant email lists online and offline

High-risk practices to avoid: purchased lists, email harvesting, auto-added contacts

Essential email content requirements: honest sender info, subject lines, physical addresses, unsubscribe links

Privacy and data protection considerations including tracking and personalization

Technical compliance tips: SPF, DKIM, DMARC, and sender reputation management

Industry-specific rules for healthcare, finance, age-restricted products, and children’s marketing

✅ Key takeaways:

Always follow the strictest consent standards for global compliance

Double opt-in is essential for Germany, Austria, and high-value lists

Maintain list hygiene and ongoing consent management

Use built-in compliance tools to simplify GDPR and CASL adherence

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