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From more frequent and extreme storms, unprecedented heatwaves, to global protests for equal rights and personal freedom, we’re feeling the impact of human-caused pressure on the planet and people. Sustainability is a key concern amongst consumers, yet many aren’t acting upon it, resulting in what we can label a ‘sustainability paradox’.

In this presentation, we highlight some of the key barriers amongst consumers, their expectations towards brands, and what sustainability means for your organization.

Fuelled by new proprietary InSites Consulting quantitative research amongst consumers in the US, Joeri Van den Bergh will explore ‘sustainability’ through the eyes of today’s consumers.

Based on Joeri’s expertise in today’s conscious consumers’ behavior and habits, supported by our proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations from around the globe, you will learn more about American consumers’ perception and comprehension of sustainability.

We promise to provide answers to the challenges you might be facing in becoming more sustainable, and actionable insights on what consumers expect from future-proof organizations like yours!

Speakers

Joeri Van den Bergh – Managing Partner & Future Consumer Expert at InSites Consulting

Thomas Troch – Business Director InSites Consulting US