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IU isn’t just the queen of K-pop—she’s also a real estate genius! Her $15 million luxury home might look extravagant, but here’s how she pays almost nothing for it.
In 2021, IU bought a high-end property in Cheongdam-dong, one of Seoul’s wealthiest areas, for a reported $13 million. The property’s value has since soared, now estimated at $15 million or more.
But here’s the genius part—IU owns multiple properties, including buildings she rents out to tenants. The rental income from these investments is estimated to bring in around $1 million annually, covering most, if not all, of her living expenses, including her lavish home.

And with property values skyrocketing in Seoul, IU’s real estate portfolio isn’t just paying for itself—it’s growing her fortune every year. Talk about living smart!

So while IU serenades us with her music, her financial moves are playing a whole different tune. What do you think of her real estate strategy? Let us know in the comments, and don’t forget to subscribe for more quick takes on your favorite stars!