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Non-Conventional Trademarks
Well-known trademarks are often protected based on the reputation gained, irrespective of being registered or not. Protection of well-known trademarks includes the reproduction, imitation, or translation of the concerned trademark which is likely to confuse the public. Non-conventional trademarks include new types of the trademark which does not belong to any pre-existing and conventional category of trademarks. These include trademarks based upon smell, shape, texture, appearance, sound, and taste. Further, though they are increasingly difficult to register, they may fulfill the necessary trademark function of uniquely identifying the commercial origin, products, or services. To know more about the protection of well-known trademarks click here
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