How tp Reveal Hidden Markets | Roger Mader

Welcoming Roger Mader, the Co-Founder and Managing Partner of Ampersand, at the 2022 Leading Entrepreneurs of the World Conference, on the topic:
Reveal Hidden Markets.

Welcome to an eye-opening discussion with the insightful Roger Mader! In this captivating video, we delve deep into the world of understanding hidden markets and the art of meeting unmet needs. Get ready for a riveting case study as we explore how the iconic New York Metropolitan Opera transformed its strategy to captivate a new generation of audiences.

🎭 The Met Opera's Reinvention 🎭

Join us as Roger Mader unveils the Met Opera's journey, a shining example of adaptability and innovation. Witness how this cultural institution revamped its approach by introducing dynamic performances and embracing an omni-channel strategy. Learn how the Met Opera tapped into the pulse of modernity while preserving its timeless charm.

🎯 Prioritizing Desirability 🎯

Mader's wisdom shines through as he emphasizes the paramount importance of desirability in any market endeavor. Discover how the Met Opera, under his guidance, rekindled desire among both loyal patrons and new enthusiasts, redefining what opera means in the digital age.

🗣️ Speaking the Language of the Customer 🗣️

In this insightful conversation, Roger Mader stresses the need to bridge the gap between businesses and their customers. Explore how the Met Opera embraced this principle, speaking the language of the new generation and connecting on a profound level.

🔄 Adapting to the Winds of Change 🔄

Change is the only constant, and Mader reinforces the necessity of adaptability in today's dynamic market landscape. Understand how the Met Opera continues to pivot and evolve, staying attuned to the ever-shifting trends and demands of its audience.

Join us for a thought-provoking journey through the art of recognizing hidden markets, meeting unmet needs, and evolving with the times. Roger Mader's expertise will leave you inspired and equipped with valuable insights to navigate the ever-changing world of business. 🌟 Don't miss out on this transformative discussion!


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