Скачать или смотреть Marketing 101: using digital platforms to grow your practice (webinar held on 16 March 2021)

Feeling lost when promoting and growing your practice? Not sure what type of digital tools are at your disposal?

In this webinar we discussed strategy, points of difference, how to use free and paid advertising, and digital health tools.

Presented by Letitia Duncan from LD Marketing, the session provided information and resources to help you begin navigating the complex world of marketing – helping you obtain more of your ideal clients.

This session covered marketing specific to the health care space; websites, email subscription databases, your Google Business page, social media and digital health technology.

Learning outcomes

By the end of this webinar you will be able to:

analyse your ideal client/patient
determine where you should spend your advertising dollars (if any)
evaluate which platforms are best for your practice and clientele
-use resources such as My Health Record, electronic prescriptions and pathology e-requesting to assist in differentiating your practice.