Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Does It Work |Simplilearn

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This email marketing tutorial will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.

Below topics are explained in this email marketing tutorial:
1. What is email marketing (02:33)
2. Email marketing setup (08:54)
3. Benefits of email marketing (20:25)
4. A/B testing (22:11)
5. Automating emails (41:32)
6. Types of email campaigns (43:21)
7. How to engage new users (50:02)
8. Email marketing tools (52:42)
8. Demo (53:17)

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6-credit transfer for the Purdue Online MS in Communication program
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35+ digital marketing tools
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