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Reputation Management: Some Manageable Things You Can Do To Promote Your Business Online

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Reputation Management Best Practices
If you do not have in place an effective system operational to monitor how your brand is regarded online then a wise initial step is to perform a simple audit. Do a Google Search for your company name + reviews. Did you discover any reviews which were not replied to? In that case you just found a significant opportunity. All reviews deserve a reply, both the good along with the bad. In the event you found a review without a response what site was it on? Was it a website you are unaware of? If so that makes sense. Hopefully you know to monitor the most popular review sites such as Yelp and Google. Do the Google search mentioned above periodically to locate places where sites allow reviews that you are not familiar with. Once you learn the new review websites keep an eye on them going forward.

An extra tactic to use in efforts to monitor your reputation is Google Alerts. Put in place an alert to track mentions of your brand and this will help monitor what is being posted concerning your company on the internet.

It is advisable to monitor market specific review websites which are pertinent to your company. For example, Home Advisor and Angie's List are very important for the home services industry.

Here is a tip from the reputation management consultants at Gishmo Marketing Solutions, definitely promote all the positive reviews you discover online. How do you do that? Share them on your social media accounts like Facebook, LinkedIn and Twitter. To take your promotion up a notch generate links to the favorable reviews. To illustrate, when you create a post on your company blog or social media site that is on point to the review, hyperlink a relevant phrase in the post to the review.

Links to the review deliver signals to the search engines like Google that the review is important. And review pages are able to rank in search engines. Here is an example search done from Nashville for Lee Company, an HVAC service organization. All the results are from websites that enable people to submit reviews.