Скачать или смотреть How to Connect with Customers in a Divided World with Chris Peterson

In this episode of Expert Inside, host John Golden is joined by Chris Peterson, co-founder of Life Mind and author of "Red and Blue Customers." They delve into the complexities of navigating political polarization in business and marketing. Chris shares insights on how brands can align with their customers' values without alienating them, emphasizing the importance of understanding the political landscape and the values that drive consumer behavior. They discuss the impact of political affiliations on brand perception and the importance of businesses being intentional and authentic in their messaging. Tune in to learn how to create a strong fit between your business and your market while fostering a positive connection with your consumers.

00:00 - Introduction
00:26 - Meet Chris Peterson
01:14 - Overview of "Red and Blue Customers"
02:23 - The impact of political polarization on consumer behavior
04:02 - Understanding values over politics in marketing
06:36 - The importance of knowing your customer base
10:38 - Avoiding political discussions in business
11:22 - The challenge of authenticity in brand messaging
14:29 - The role of founders in shaping brand values
19:02 - The opportunity for businesses to connect with diverse audiences
22:02 - Examples of brands navigating political landscapes
25:13 - The future of brands like Jaguar
26:41 - Conclusion and Chris's final thoughts

For more insights, check out Chris's book "Red and Blue Customers" available on Amazon and Barnes & Noble!
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