Скачать или смотреть From Event Coordinator to Agency CEO: Wendy Covey's Journey Building TREW Marketing

In this episode of the HabitStack Podcast, host Scott Ward interviews Wendy Covey, CEO and co-founder of TREW Marketing, author of Content Marketing Engineered, and podcast host. Wendy shares how TREW Marketing pivoted during the 2008 financial crisis from serving a broad set of clients to specializing exclusively in marketing to engineers—leveraging her 15 years at National Instruments to create a durable advantage in a crowded market.

They dive into:

How AI is transforming technical content through research augmentation and persona testing (not replacing writers)

Why TREW chose controlled growth of 15–30% per year to protect work-life balance and retention

The mistake of creating a separate brand for educational content—and the confusion it caused

Lessons learned from over-hiring based on optimistic revenue projections

How the State of Marketing to Engineers research report became a credibility engine

Using original research to inform strategy and generate endlessly repurposable content

Implementing EOS-light with L10 meetings and rocks

Why assigning clear accountability prevents unforced errors

🎧 Listen to the HabitStack Podcast:

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