Challenges of theme development - and a few bright spots

Email theme design plays a crucial role in enhancing your brand's credibility and improving engagement and conversion rates. However, designing and coding effective email themes can be a challenge due to the varying levels of HTML and CSS support in email clients and the need for cross-platform compatibility.

Additionally, email themes need to be optimized for mobile devices, which can further complicate the design and coding process. Testing across multiple email clients and devices is time-consuming and requires attention to detail to ensure a consistent and visually appealing design across all platforms.

We will share an update about the current state of support in Mautic, some workarounds for typical challenges and a pragmatic approach we developed over the last months to support clients with affordable and high-quality Mautic themes.

#emailmarketing #mautic #marketing #marketingautomation #deliverability #themedesign #emailtemplates