PAS Copywriting Formula ✍️

Here's a quick win episode - learn PAS (the problem agitate solution copywriting formula) to write compelling, short-form copy! It's one of the best copywriting tips for beginners or for social media that I can give you, but PAS is also amazing for the most advanced copywriters among us to write quick captions, email blurbs, or video scripts. (Maybe even keep attention on an Instagram live by using PAS!)

Your audience will be motivated to make the next move, whether that's clicking "buy" on a product or clicking on the blog post you're promoting. Take full advantage of this copywriting and content-writing formula with today's step-by-step breakdown and example.

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0:00 - PAS Copywriting Formula
1:42 - Step 1 - Problem
3:05 - When in doubt
3:22 - Step 2 - Agitate
4:35 - Step 3 - Solution
4:55 - Example

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RECOMMENDED PLAYLISTS:

📺 Copywriting for Entrepreneurs:    • Copywriting with Emma Givens  

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I’m Emma Givens, Founder and CEO of the branded copywriting boutique Emma Givens: Content & Copy (EGC&C). I traded in 10+ years of corporate comforts to bring the wisdom and power of brand copywriting to small and medium-sized businesses like yours. 🖋️ Branded content and copywriting will take your business and client experience to the next level of results.

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