Lars Silberbauer @BCX Disrupt (16Nov'17) - Keynote: How to build sustainable competences...

Описание к видео Lars Silberbauer @BCX Disrupt (16Nov'17) - Keynote: How to build sustainable competences...

Senior Global Director of Social Media & Video, LEGO.

When Lars Silberbauer walked through the doors of LEGO in 2011 as the new social media strategist, they didn't even have a Facebook page. Today LEGO has well over 12 million followers on Facebook and more than three million on YouTube where they've just knocked up five billion lifetime views. The big idea behind their social media campaigns is to leave the thinking to their fans. He says the creative power of the crowd is infinitely greater.

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