The Rise and Rise of Gentle Monster

Gentle Monster is arguably the biggest brand to come out of Korea in recent years. Having a turnover of hundreds of millions of dollars and successfully competing with monopolist Luxottica to redefine the sunglass industry in a way to turn it on it's head. NowGentle Monster boasts some of the most interesting retail spaces in the word and a tonne of designer collabs to back it up; brands like Hood by Air, Marine Serre and Fendi amongst so so many others. I hope their potential failure to meet their sales goals in the next 1-3 years doesn't impact this important perspective.

#gentlemonster #fashion #luxury

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