The Marketing Microenvironment Explained

The marketing environment is made out of all the forces and actors in marketing, divided into the Microenvironment and the Macroenvironment. The Microenvironment represents the forces close to the company that affects positively or negatively the company’s ability to engage and serve the customers, therefore, the company itself, the suppliers, marketing intermediaries, competitors, the public, and the customers.

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Time Stamps
0:00 Intro
0:13 Definition of Marketing Environment
1:20 Definition of Marketing Microenvironment
1:57 Actors in the Microenvironment
7:07 Detailed Actors in the Microenvironment

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