Скачать или смотреть June Training Session: Optimizing Programmatic Inventory

In this free session, we cover optimizing supply inventory starting by identifying the top and lowest performing adgroups. We talk about how to use Excel pivot tables to better understand your programmatic campaigns. You'll learn how to spot which ad groups are doing well and which are not by using reports from your DSP.

We cover:
🦄 How to organize data in Excel (like fixing field headers and resizing columns).
🦄 How to find key KPI like CPA (cost per acquisition) and make intelligent decisions .
🦄 Tips to make sense of big reports using filters and color coding.

Next, we look at conversion data:
😮‍💨The difference between view-through and click-through conversions and how to use it in your analysis
😮‍💨 Why you need more info than just a high click-through rate (like one campaign that had 35% Click Thru Conversion Rate vs. View-Thru Conversion Rate).
😮‍💨 How audience type and ad format can change results.

We identified a new strategy based on the performance report we are using:
🪶 Why ad size matters on mobile.
🪶 How working with platforms like InMobi and Playwire can help with mobile gaming ads.
🪶 The importance of teamwork between traders, planners, and directors to improve results.

Finally, we share simple steps to review and improve your ad groups so you can get better outcomes from your campaigns.

This part 3 of a 4 weeks training series where we focus on how to optimize data performance and use real insights in your performance report.

Sign up to the next cohort where we are focusing on :
week 1: Intro to Optimization and Analysis
week 2: Optimizing sites/supply/SSPs
week 3: Optimizing with AI (ChatGPT)
week 4: Writing your report with AI (ChatGPT)

Here's the Link to pay and sign up:
https://buy.stripe.com/28E7sE85649Z36...

For more details:
[email protected]

www.heleneparker.com