João Freitas - Innovating Inside Corporate Walls

Cofidis CPO João Freitas welcomes you to an insightful talk on “Innovating Inside Corporate Walls”.

In this talk, João Freitas shares his key learnings about the Product Transformation journey that Cofidis underwent over the past 4 years, shifting from a bureaucratic organization to a forward-moving, profitable company.

He breaks down this transformation into 3 key ingredients:
1. Adopting a humble, open company culture to continuously experiment and learn from our experimentations.
2. Promoting alignment and collaboration between the different teams through open communication and shared outcomes.
3. Shifting to a more decentralized decision-making process, where leaders act as mentors to empower and drive teams’ performance.

He closes this talk by sharing his advice to engineers, product managers, and executives to keep fostering innovation.
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