Скачать или смотреть Should Your Crisis Manual Have Holding Statement Examples?

Is it truly beneficial to include pre-drafted holding statement examples within your crisis communication manual? This video explores the strategic advantages and potential pitfalls of preparing these crucial messages in advance.

In this essential discussion for communications professionals, we cover:
► Why having pre-approved holding statements can save critical time during a crisis.
► The importance of tailoring generic statements to specific crisis scenarios.
► How holding statements help maintain message consistency and control the narrative.
► Potential risks of inflexible statements and the need for regular review and updates.
► Best practices for integrating holding statements into your broader crisis communication plan.


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