Скачать или смотреть The SECRET to Turning Your Purpose into a PLATFORM with Shay Wheat

Welcome to The Branding Laboratory with host Deevo! In this episode, we sit down with Shay Wheat—CEO of Grace & Ease Productions and strategic event producer for transformational leaders. Shay reveals how to scale your impact through high-energy live/virtual events that amplify your brand, deepen client relationships, and skyrocket revenue.

🔑 Key Takeaways You’ll Learn:

✅ From Med School to Event Producer: How Shay pivoted from pre-med to creating million-dollar experiential brands.

✅ The Spiritual Side of Business: Why grounding in energetics (crystals, Reiki, intention) is her secret weapon for flawless events.

✅ Events as Business Catalysts: How a single 2-day event generated $882K for a client (and how to replicate it).

✅ The "Grace & Ease" Method: Blending logistics + soul to create events that feel like home for attendees.

✅ AI for Authenticity: Shay’s system for cloning your voice into event scripts/slides (without losing your essence).

✅ When to Say No: Why she turns down clients who want 600-person events before mastering 40-person masterclasses.

💡 Shay’s Superpower? "Locking arms with leaders doing good work—and helping them do more of it."


🔥 Timestamped Highlights:

00:04:00 – How a snarky mic comment led to Shay’s first gig with Dr. Oz’s nonprofit.

00:14:00 – "Events are living beings" – Why no two are alike (even with the same agenda).

00:19:00 – AI cloning your voice for event scripts? Shay’s futuristic (but ethical) hack.

00:25:00 – "600 people is aggressive" – Shay’s 5-phase framework for event scaling.

00:32:00 – How she saved a client $58K on a Mexico venue contract.

00:34:00 – Free Gift Alert: Event Planning Playbook for first-timers.

💬 Favorite Quote:
"Your event should feel like coming home—finally finding your people."

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Follow Shay Wheat on LinkedIn:
  / shaywheat  

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➡️ Website
https://thebrandstoryteller.com/

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Deevo is a brand strategist, creative operator, and personal evolution coach who helps soul-driven entrepreneurs fill the unseen gaps between who they are and how they show up. Part sage, part builder, part mirror—he works with founders and leaders who are outgrowing their current version and ready to build something that actually reflects who they’ve become.

Through brand discovery, strategic coaching, and identity-driven execution, Deevo helps his clients stop performing and start aligning. His mission is simple: to help people build brands and businesses that feel as true as they are powerful.

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Disclaimer: The content of this channel is for philosophical purposes and reflects the creator's personal beliefs. It does not constitute a definitive guide. Each person should use their own discernment and follow their path according to their own truth.


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#ShayWheat #Purpose