Скачать или смотреть iFLY Queenstown Brand Film.

IFly Queenstown brand film.

This campaign launched with the tagline #skydivingapprovedbymum. iFly is skydiving without the plane - and anybody can do it, in any weather.

It is really difficult to put into words how the atmosphere at iFLY truly is. After a site visit and we quickly noted that spectators are instantly drawn to the tube, and PARENTS are instantly up in the action with huge proud smiles on their faces with their cellphones taking pictures of their children flying.

In short, it is a really inspiring environment. So, for this brand piece we worked Matt and the iFLY team to convey this feeling, with a family. We needed to show that iFLY is for everyone and of any age 5 - 105. We decided to bring in 3 generations, and convince Grandpa to get in for a fly. It wasn't hard - see what happened above.

Producer/Drone: Nick Hyne
DOP: James Holman
Lighting: John Hogan
Campaign Stills: Vaughan Brookfield
Family Talent: Nina, Torben, Edie, Nick Clark,
Additional Talent: Frankie , Imogen, Jenny, Merida.

IFLY Brand Director: Matt Wong