Should authors have a newsletter? - A clip from Dear Rach & Soph season 2, episode 13 [podcast]

A clip from Dear Rach & Soph Season 2, episode 13 - Book promotion, Substack, all the things

In which our guest Annie Bucknall talks about why authors should have newsletters (and I don’t have one - eek!).

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Full episode description

From time to time on this pod and elsewhere Rachael Johns mentions her virtual assistant, Annie Bucknall Through her business Well Creative Annie helps Rach with her social media, website and newsletter, and recently moved that newsletter to Substack.

As authors who have books recently released and due for release next year, we have to think about these things, as our publishers will do some promotion but can’t do it all, and while some authors will say that they ‘just want to write’, it has never been the case, really, that authors can just write. If we believe in our books we want them to reach readers and we need to give them the best chance of doing so.

That’s where someone like Annie comes in. Rach has always raved about Annie, so we thought we’d talk to her about what she does for her author clients, why social media is important for authors, and also whether Substack is the right platform for newsletters.

While we’re talking about Annie’s business, this is not sponsored content - Rach and I are talking about it because we want to. And thanks to this chat I became a client of Annie’s because there are some things I just don’t have time for and I am so glad she will be helping me with them!


The podcast episode is available on YouTube, Apple Podcasts, Spotify and all the usual podcast places.

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Dear Rach & Soph - podcast
Hosted by bestselling Australian novelists Rachael Johns and Sophie Green


For more about Rachael Johns: https://www.rachaeljohns.com

For more about Sophie Green: https://sophie-green-author.com

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