Скачать или смотреть 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More - Book Summary

Book Summary - 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More, by Perry Marshall

Amazon : https://amzn.to/3J1wE3S

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall explores the application of the 80/20 principle, also known as the Pareto Principle, to sales and marketing. The central thesis is that 80% of results come from 20% of efforts, and by focusing on this critical 20%, businesses can significantly increase their efficiency and profits. Marshall discusses how understanding and leveraging this principle can help identify which actions, clients, and products yield the most significant returns. He emphasizes the importance of honing in on high-value customers and actions while eliminating inefficiencies. The book provides practical tools and techniques for applying the 80/20 rule across various aspects of business, from lead generation to maximizing sales conversions. Marshall offers insights into identifying the key metrics and efforts that drive revenue. The book includes strategies like simplifying customer profiles, creating targeted marketing campaigns, and prioritizing high-impact activities. By doing less, but focusing on the right actions, businesses can achieve greater success. With actionable advice and examples, "80/20 Sales and Marketing" serves as a guide for entrepreneurs and sales professionals aiming to optimize their efforts and increase their business impact efficiently.

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