Скачать или смотреть Is Olipop the Next Major Beverage M&A Target? | Gut Health CPG | Prebiotic Soda Trend

The gut health soda brand Olipop is on track to reach $200 million in sales this year. Does that scare the Big 3 soda portfolios? Yes, soda consumption has been falling in America for roughly two decades. But you must remember that Coke, Pepsi, and KDP are masters at backfilling demand through acquisitions to sustain their large share of overall liquids consumption. The only scary thing would be if the entrepreneurs at Olipop or its main competitor Poppi were the type of lunatics to stiff-arm all offers and go at it solo like the legends over at La Croix, 5-hour Energy, or Arizona Iced Tea. Regardless, the next big challenge for these functional sodas is getting price points down further to make them more attractive to Shelly from Ohio.

#shorts #olipop #guthealth

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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