Скачать или смотреть This is HOW the British Royal Family Influences Today's Society

In the 21st century, when most of the world's nations are democracies or republics, the United Kingdom still has a hereditary monarch as its head of state. Queen Elizabeth II reigned for over 70 years until her death in 2022; and her son Charles, became King Charles III. But how does an ancient institution like a monarchy remain relevant and continue to wield its influence on society?
The answer lies in the Royal Family's remarkable ability to adapt and reinvent itself. Throughout history, the monarchy has faced numerous challenges - from the English Civil War in the 17th century to the abdication crisis of 1936. Each time, the institution has managed to survive by evolving and finding new ways to connect with the public and maintain its influence.

Here are some of the ways they have managed to do this:

#1: Fashion
Arguable, the British Royal Family is, in essence, the world's most famous family. Many people view them as fashion icons, creating and impacting fashion trends. Princess Diana’s icon fashion style grabbed headlines and captured great public attention during the 1980s-1990s. Similarly, with this new generation of Royals, the "Kate Effect” causes clothes worn by the Duchesses to sell out within hours, as people are quick to copy her styles. As such, fashion brands are quick to seek association to boost brand publicity and product sales.

#2 Charity and Patronage
The charitable work undertaken by the Royal Family embodies the spirit of service and social responsibility. It is common practice for members of the British Royal Family to lend their names to different charities and organizations for causes such as, mental health awareness and environmental conservation by way of patronage. As the British Royal family continues to champion important causes, they not only leave a lasting impact on society but also inspire future generations to engage in charitable endeavors.

#3 Economics
The Royal Family has a significant economic impact on the British society. The monarchy is estimated to generate approximately £1.8 billion annually for the UK economy through tourism and merchandise sales. The royal brand is so powerful that it boosts sales of British products around the world, a phenomenon known as the "Royal Warrant effect."
However, this economic benefit comes at a cost. The Royal Family receives public funding through the Sovereign Grant, which amounted to £86.3 million in 2021-2022. This has led to criticism that the monarchy is an unnecessary expense for British taxpayers, especially during times of economic hardship. Notwithstanding, many consider their economic contribution to the British economy to be significant and relevant to modern society.

#4 Media Narratives
The Royal Family's influence on the media landscape is noteworthy. They are a constant source of news stories, from major events to minor scandals. This media attention can be both a blessing and a curse.
On the one hand, it allows the royals to promote their charitable causes and maintain public interest, intrigue and relevance. On the other hand, it subjects them to intense scrutiny and criticism – which can also be argued to work in their favor by allowing for discourse on controversial issues, the outcome of which can impact and shape the thinking and posturing of modern society on certain critical issues.

#5. National Identity
For many British people, the monarchy is an integral part of what it means to be British. Royal events like jubilees and coronations, the Chelsea Flower Show and the Edinburgh Festival, which promotes the English culture and heritage, become national celebrations, fostering a sense of unity, shared heritage and continues to influence modern British, and even Commonwealth societies.

#6 Politics
While the Monarch and other royals are expected to remain politically neutral, their actions and statements can still have political implications. For example, Queen Elizabeth II's carefully worded plea for unity ahead of the Scottish independence referendum in 2014 was seen by many as a subtle intervention in favor of maintaining the Union. And yes! Scotland voted to remain in the Union.