Ep33_Why "Design" is still not promoted in India? answers Sudhir Sharma, cofounder of Indi Design!

Meet Sudhir Sharma,

He is the founder and chief executive officer of INDI Design, a brand transformation consulting firm that helps clients across various sectors and geographies create impactful and innovative solutions. With over 30 years of experience in design and business, Sudhir is a recognized authority and a pioneering figure in the field of visual communication, branding, and design strategy in India and beyond. He founder emeritus of Elephant Design.

Sudhir is also the founder and chief editor of "DesignIndia Magazine", India's first international magazine on design, innovation, and art, and the founder of "India's Best Design" Awards. He is alumnus member of the "India Design Council", and an alumnus of the World Economic Forum's Global Council for Design. he is currently a board member of WIDC, China. Sudhir has served as a jury member for prestigious design awards, such as Cannes Lions, Dutch Design Awards, and Design Turkey. He is a visiting faculty at NID, Ahmedabad and few other Design schools. He is passionate about promoting design excellence, fostering design education, and building design communities.

https://indidesign.in/

https://www.linkedin.com/in/sudhir-in...


All design reaources in the drive location below

https://drive.google.com/drive/folder...

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Books on Design
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My Work Setup (Laptop & Tablet)
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🎥My YouTube Studio setup
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 • Design Studio Test , Portfolio and In...

00:00 Intro
03:50 What are the traits and characteristics required as a Design Entrepreneur
08:28 How was your journey of starting your own Design Agency
15:57 How to name your brand?
18:12 The journey of Elephant Design
22:10 How to crack your first big client?
26:43 ICICI Bank story
33:12 How to gain trust from client?
37:28 Journey from Elephant Design to Indi Design
48:16 How to deal with failures in the business?
53:42 Are ONLY design tools enough in the professional world?
01:00:45 Avoid shortcuts to achieve outcomes
01:02:56 How did pool magazine start?
01:13:22 Can one become a Designer Billionaire?
01:19:55 Things to take into consideration while starting your Design Journey
01:22:57 Aesthetics is also a functional requirement
01:25:29 What is your next big aim?
01:29:15 The Golden Advice