Understanding User Needs: How It Can Make or Break Your Product with Dan Leitão

#userfeedback#userneeds#productdevelopment

Understanding user needs: how it can make or break your product?

In this webinar, Dan Leitão, a Chief Product Officer at SkootEco and Partner at StickyVentures, shares his experience on:

✔️ actionable techniques for actually understanding user needs,
✔️ finding that perfect balance between user needs and business objectives,
✔️ scaling up the product research process among business growth.

------------------------------------------------------------------

⏱️ Timestamps:
0:00-1:16 — Understanding user needs — introduction & webinar rundown
1:16-1:40 — Welcoming Dan Leitão (Chief Product Officer at SkootEco, Partner at StickyVentures)
1:40-3:00 — Why are user needs and user feedback important?
3:00-3:50 — Fall in love with the problem, not the solution
3:50-4:45 — D.I.S.C.O.U.R.S.E on the product — how to identify user needs?
4:45-6:45 — Dan's favorite D.I.S.C.O.U.R.S.E methods — observations, dogfooding, and surveys
6:45-10:58 — Pen, Paper, and People — identifying core user needs with real-life examples
10:58-13:40 — Is your solution creating more problems?
13:40-17:10 — False tension between business and user needs
17:10-19:58 — Transition from being a product person at a start-up to scaling up — "We're not in Kansas anymore"
19:58-23:00 — "Being overly scientific in product management can lead to analysis paralysis. Sometimes you just need to take a leap of faith."
23:00-26:20 — Individual user needs may align with business needs; scientific approach vs gut feelings
26:20-29:00 — Internal tools deserve love too + moderated and unmoderated user testing
29:00-31:11 — The takeaways: tools & concepts
31:11-45:00 — Q&A on understanding user needs with Dan
45:00-46:12 — Outro & goodbyes

------------------------------------------------------------------

Curious to learn more about understanding user needs?
Check out https://survicate.com/blog/user-needs... 👀

------------------------------------------------------------------
Shameless plugs incoming: 😎

LinkedIn ►   / survicate  
Facebook ►   / survicate  
Twitter ► https://x.com/survicate
TikTok ►   / survicate  
Instagram ►   / survicate_official