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Hey guys welcome to City Soles TV. I'm your host, Scott Starbuck, and we're out and about in Chicago at a new startup, Boomerang. Let's go in and meet the gurus behind the company and see what it's all about. Come on.

Scott: All right guys, we're here with Aacia, corporate VP strategist of Boomerang, and Zach, the founder of Boomerang. Tell me about your amazing company. It's only been around for how long now?
Zach: We launched August one first of this year, so a couple months we've been around.
S: So you're brand new.
Z: Brand new. We work with awesome local brands and national ones as well. We help Facebook friends give each other gifts to celebrate special occasions.
S: Social gifting.
Z: Yeah, exactly. City Soles is one of our favorite brands here in Chicago, and we make it really easy to track all of the events happening in friends' lives, so your Facebook friends' birthdays, anniversaries, new jobs, any sort of gift worthy event. And then we show you really cool, exclusive, local inventory that you can gift from restaurants, apparel stores, shoe shops like yours.
S: Gift shops, anything.
Z: Yeah, or you can give a gift card to a national, big bucks retailer if you want to do that as well. It's all delivered through Facebook or email. It's totally digital. It's just a really cool way to surprise friends.
S: And it's totally free. As a customer, you can totally give a gift away for free. Aacia: Absolutely. That's one of the most amazing things about it. It's really a service to the user, and it's free to use. A lot of people are like "Okay, I can, you know, hand pick different gifts and deliver them to my friends, customize a card that is cutely delivered on Facebook. How much does it cost for me to do that?" And it's a free service. It's like the championing of Google in the beginning was "Oh my God. I don't have to pay anything to use this resource, and that's exactly what rang.com delivers. What rang.com does is, it actually determines based on geographic data, likes, gender, what kind of gifts may be suitable for you or whoever you're gifting.
S: Oh really? So I go to the gym a lot, or eat out a lot, or eat sushi. We were just talking about sushi. It's going to kind of get stuff into my genre of what I like, or what my friends like.
Aacia: Yes. It basically curates a selection of gifts for you.
S: Cool, because I have no idea what some of these people like or want. I don't want to give them all Starbuck's gift cards.
Z: Exactly.
S: So, there's an algorithm that's built into there that learns after a while. Literally every week, every Sunday, I get my email from Facebook that shows my friends that do it every week. How did you come up with this idea, Zach? You championed this thing from the beginning. You've been around for two months. What's your background? How did this brain child come together?
Z: We had a team that was already together working on a couple of startups that involved local business, and we got the most traction getting local businesses to put free offers on our site and having users share those with friends almost as gifts.
S: Yeah.
Z: That's kind of where we came up with this idea of becoming a gifting service and curate packages from local businesses and top brands, some of which are totally free to give.
S: Everybody loves free stuff.
Z: And let people celebrate their friends' special occasions and life events that way. We really don't know anyone else out there that's gotten the local wing. There are other ways that you can go and buy physical products, big boxes, gift cards. We work with local businesses that we think provides a really cool, unique, experiential type of gift that you can gift to a friend. You can even go do it together in your city.
S: So how do they get involved? How does this customer get involved if they want to become a Boomerang member?

Continued HERE: http://blog.citysoles.com/?p=3130

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