15 Counterintuitive Tactics Smart Marketers Can Exploit | SXSW 2024

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú

Today, the thing that doesn’t make sense is the thing that can work best for marketers. Face it: Your customers and prospects don’t always make sense. Current brain science research shows they often act irrationally, making decisions that aren’t considered. Yet you can take advantage of certain counterintuitive tactics to get them to consider you.

Discover exactly what they are in this eye-opening session. See numerous market-tested examples. And gain 15 fast, new ways to increase the response to your emails, ads, web pages, etc. These tactics may not make sense, but they do make money!

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