Скачать или смотреть Fix This First: Website & Google Profile Tips for Local Business Growth

In this episode of Matthew Penchuk’s Studio, host Matthew Penchuk sits down with landscaping pro Anthony Hilb to launch the Fix This First series—starting with what every local business needs to grow: trust. They break down exactly how to build a trustworthy online presence, from websites that convert to Google Business Profiles that drive real leads. Whether you’re a tree service, landscaper, or home services contractor, these foundational tips will help you attract and win better clients.

🎙️ Host: Matthew Penchuk
🌳 Guest: Anthony Hilb, Owner of Anthony’s Lawn Care & Landscaping (Bloomington, IN)

📌 Chapters:
00:00 – Intro: Why “Fix This First”
01:06 – Building Trust in the Digital Age
02:10 – Anthony’s Website Journey
04:00 – What Makes a Website Convert
06:00 – Mobile-Friendly & Fast Sites Matter
08:10 – Clear Calls to Action
10:00 – Using Real Photos vs Stock
12:00 – Social Proof & Reviews
14:00 – Why Maintenance Is Non-Negotiable
17:00 – Aligning Your Website with Your Real Biz
20:00 – Google Business Profile Basics
21:30 – Posting Photos & Updates
22:30 – Name, Address, Phone Consistency (Citations)
24:00 – Picking the Right Business Categories
25:00 – Real Content vs AI-Generated
27:30 – Consistency Over Perfection
29:00 – Measuring What Works (Analytics + CallRail)
32:00 – The Power of Repeat Clients & Tracking
34:20 – Final Thoughts on Doing It the Right Way
37:40 – SEO, Trust & Growth the Natural Way

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🌐 Learn more at: searchstrategymarketing.com

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