Скачать или смотреть EP. 221: How Personal Branding Creates Opportunities and Builds Social Capital

2026 is a new year, and it’s time to make some courageous changes in your life. So if you’ve been wanting to post on social media and build your personal brand, but you’re too afraid to post anything, you’re leaving opportunities on the table.

Right now in the Courage Driven Latina program, we are working on being visible, and for a lot of people, that means posting on social media and building up their personal brand. They’re doing amazingly well right now, posting almost every single day to get used to it and seeing amazing results. But they weren’t posting before this challenge we’re working on because they were scared. Now that they’re posting, they’re starting to see their manifestations come true.

In this week’s episode, we talk about how personal branding creates opportunities and builds social capital, even when you’re not in the room. Posting on social media helped me create my personal brand. Personal branding helped me build my business up to have six-figure years. If I were still afraid of what other people thought of me posting on social media, I don’t know if I’d have the same business. If you’re ready to change your mindset and start building your personal brand, this episode is for you!

Resources Mentioned:
Click here to claim your Manifest Your Marca bot! https://theerikacruz.com/manifest-you...

Follow Erika on:
Instagram @‌theerikacruz :   / theerikacruz  
TikTok @‌theerikacruz :   / theerikacruz  
LinkedIn:   / theerikacruz  
Website:
http://www.theerikacruz.com
How to work with Erika:
Join the waitlist for the Courage Driven Latina program here: https://theerikacruz.com/courage-driv...
Join the waitlist for the Magnetic Mastermind here: https://theerikacruz.com/magnetic-mas...

Podcast production for this episode was provided by CCST, an Afro-Latina-owned boutique podcast production and copywriting studio: https://www.sarahtullochwrites.com/po...