Скачать или смотреть How to Build Authority and Scalable Growth Through Thought Leadership and Culture With Ellie Shefi

Description:

Ellie Shefi is a business strategist, organizational consultant, attorney, and 10x international best-selling author who helps leaders and consultants build authority, scale impact, and create high-performance cultures.
With 30+ years of experience across consulting, publishing, and leadership development, Ellie brings a rare blend of strategic rigor and human-centered execution.

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Links:

StreamYard (for guest): https://streamyard.com/stn94kiqyk
YouTube (for sharing):    • How to Build Authority and Scalable Growth...  
Apply to be a guest: https://ghapodcast.com/application-to...

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Ellie's Bio:

Ellie Shefi is a business strategist, organizational consultant, keynote speaker, publisher, and attorney with over 30 years of experience. She is the founder of Made to Change the World™ Inc. and its publishing arm, helping organizations improve performance and entrepreneurs build authority-driven, revenue-generating brands.
A 10x #1 international best-selling author, Forbes Business Council and Forbes Coaches Council member, and multiple-time Women Changing the World award winner, Ellie is a trusted advisor to corporations, governments, NGOs, and universities worldwide.

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Show Notes:

Ellie Shefi operates at the intersection of strategy, leadership, and authority. As the founder of Made to Change the World™, she advises organizations, governments, universities, and entrepreneurs on how to streamline operations, develop modern leaders, and build cultures that actually perform, not just look good on paper.
In parallel, Ellie has built a powerful consulting and publishing ecosystem that helps experts turn their knowledge into best-selling books that drive credibility, visibility, and revenue. Her work demystifies thought leadership as a growth lever, showing consultants how to move from “experienced” to “recognized authority” in their market.
In this episode, we explore how Ellie built a multi-dimensional consulting practice, how she uses books and platforms to create leverage, and what consulting firm owners can learn about positioning, culture, and long-term impact.

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Proposed Interview Structure:

1. What originally pulled you into consulting and advisory work, and how did your background in law shape that path?

2. At the core of your work, what problem are you most focused on solving today, and why solving them matters so much to you personally?

3. Who are your ideal clients now, and who inside those organizations typically makes the decision to bring you in?

4. You’ve built strong visibility across multiple platforms, what has worked best for attracting the right clients?
Current Aquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements
Sub Question: What’s your perspective on podcasts as a marketing and authority-building tool for consultants and coaches?

5. With complex services and long decision cycles, how do you typically move from interest to commitment?

6. Once a client is engaged, how do you personally ensure strong results, repeat work, and long-term advisory relationships?

7. Where do you find yourself most stuck right now as a consultant (if at all), whether in scaling, focus, or creating leverage across everything you’re building?

8. Looking ahead, where do you see the biggest opportunities in your work over the next few years?