Скачать или смотреть ALT: Digital glow-up: How Unilever blends AI, creators, and culture to build desire at scale | Suzy

In this episode of The Speed of Culture podcast, Matt Britton sits with Selina Sykes, VP and Global Head of Digital Marketing and Social-First, Unilever, Beauty & Wellbeing, for a deep look at the company’s marketing transformation. Selina breaks down how Brand DNAI, AI in content creation, digital twins, creators, and cultural insight come together to build “desire at scale.” She also explains how AI agents and agentic shopping will rewrite the future consumer journey, and why authenticity and community matter more than ever in global beauty.

[Timestamp: 01:27] – Global Trends, Local Nuance, and the Forces Beneath Them
[Timestamp: 03:12] – AI Is Only Useful When It Solves Real Problems
[Timestamp: 05:38] – Building a True AI Content Engine
[Timestamp: 07:34] – Brand DNAI: Guardrails for Global Creativity
[Timestamp: 10:02] – Digital Twins and Performance Gains
[Timestamp: 13:49] – Vaseline Verified: Community-First Done Right
[Timestamp: 16:35] – Authenticity, Creators, and the De-Influencing Era
[Timestamp: 19:53] – Agentic Shopping and the Rise of AI Agents

Listen to this Selina Sykes interview on The Speed of Culture podcast to learn how Brand DNAI, AI in content creation, digital twins in marketing, and creator-led ideas like the Vaseline Verified campaign fuel the Unilever marketing transformation and prepare the company for a world driven by agentic shopping and AI agents consumer journey tools.

Apple Podcast: https://suzy.news/f756ce
Spotify Podcast: https://suzy.news/a58181

#SpeedofCulture #DesireAtScale #Unilever #CreatorEconomy #MarketingTransformation @Adweek