Скачать или смотреть Stop Cold Spam: Build a Signal-Led Outbound Engine

Firmographics won’t move pipeline. Real-time signal-based outbound will.

Most teams already know the basics: ICP, company size, geo, and recent funding.

Those lists are saturated. Your message sounds like everyone else’s.

“Congrats on your funding round” lands in an inbox that saw it 47 times this week.

In crowded markets, the deal is often won by the team that shows up with context at the right moment.

Build a real-time trigger workflow in Clay.

What to watch:

→ tech stack changes or tool swaps
→ new hiring for specific roles (e.g., three net-new marketing or DevOps reqs)
→ exec speaking gigs or interviews on current challenges
→ a high-signal LinkedIn post and its comment thread

How to use it in your outreach:

Before: “Congrats on your funding.”

After: “I saw you’re hiring three marketing roles and recently changed parts of your stack. Teams in that phase usually test new GTM workflows. Here’s how you can hit {specific outcome} in 60 days without derailing the roadmap.”

Why this works:

→ timing and context create intent you can prove.
→ your message stops sounding generic.
→ you compete on relevance, not volume.

If you haven’t built the triggers yet, start with one moment, wire it to routing, and measure touched vs. untouched outcomes. The lift will tell you what to scale next.

Connect:

Zacharias on LinkedIn:   / zacharias-xiroudakis  

#outbound #outreach