Omnichannel retail transformation and eCommerce 2020 plus predictions - (Episode 6 of 6 with Bryan)

The final episode of our 6 part series with Bryan Gildenberg - the SVP of commerce at Omnicom media group is here! Making predictions is always fun, but when you tie them up with a lifetime epidemic and stores shut down, you have elements of transformation in the making. Will the shopper seek to go back the store or continue to seek convenience and value through eCommerce? Bryan puts out several predictions on the the new omnichannel consumer, how they interact with brands and answers the leadership questions of what to expect at future NACDS....
Here's what you can find in this episode :
1. Has the tipping point for eCommerce arrived?
2. eCommerce technology - Is Voice & AI here to stay?
3. Is eCommerce be an anchor to strat plans go forward?
4. Is Amazon really the beneficiary of the 2020 pandemic?
5. The end of offline sales is here - REALLY?
6. Does the Drug channel make a big comeback?
7. Will click & collect be the primary growth driver for retail?
8. Will retailers ask CPG brands to qualify innovation with data & success results before it makes its way to a planogram?
Bryan took a deep dive into all of the areas above and we are in complete agreement with the views.
Enjoy listening to the downloadable podcast of this episode here : https://tinyurl.com/omnipredictions
The previous five are as follows :
Ep 1 of 6 - The omnichannel shopper and their changed path to purchase. Download the podcast here : https://tinyurl.com/omnichannelshopper
Ep 2 of 6 - How Amazon has transformed omnichannel shopping. Download the podcast here : https://tinyurl.com/amazondrivesomnic...
Ep 3 of 6 - Which retailers are poised to leverage this transformation? Download the podcast here : https://tinyurl.com/omnisuccessretail
Ep 4 of 6 - Brand transformation. Which brands are ready for the new omnichannel shopper seeking value & convenience? Download the podcast here : https://tinyurl.com/branddigitaltrans...
Ep 5 of 6 - The new world of digital ONLY media for consumer goods. Are your brands ready? Do you understand retail media? Download the podcast here : https://tinyurl.com/cpgretailmedia
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Peter and Sri do not forecast the future of CPG, our goal is to see progressive transformation of the industry to deliver quality products at value to the consumer